BUILDING A GLOBAL BRAND
DOCOMO Digital is the European subsidiary of NTT DoCoMo, Japan’s biggest mobile operator. The company’s vision is to enhance people’s digital life by developing a safe and connected mobile commerce ecosystem. In order to reach its target audience of mobile network operators and merchants, DOCOMO Digital approached Jargon PR in 2015 to launch its next generation mobile commerce ecosystem and the brand to the market.
– Arranged 30+ interviews at trade events, including Mobile World Congress, to drive awareness of DOCOMO Digital for the brand’s launch at the show.
– 34% of coverage reached a global audience, 64% reached an audience in Europe