Dmexco is one of Europe’s largest ad-tech digital marketing trade shows, held each year in Cologne, Germany, the event hosts some of the biggest names in the digital marketing industry and attracts over 50,000 visitors. It is held across just two days so it’s vital that you come prepared in order to make the trip successful. In order to help you do so, here are three things you need to know about engaging with PR at dmexco:
1) Arrive on Tuesday Afternoon
Dmexco is a two-day show, but you need to get there on the Tuesday afternoon as you will want time to settle and in the evening there are some fantastic parties! Wednesday is the main day of the show, so you don’t want to be rushing to get there or arriving late. Many people will also leave Thursday morning first thing.
2) Set all your press meetings for day one
Fewer press tend to attend on the second day, therefore you want to have prepared and researched your media engagement to secure as many meetings as possible for day one.
3) Bring diverse staff
Diversity is key at dmexco, there are hundreds of ad tech companies competing for the media’s attention. Companies often make the mistake of only taking their sales team when attending events. Whilst sales staff are essential for building valuable B2B partnerships, only having these staff will limit the diversity in expertise and opinion available to your team. With so many big themes and discussion topics active at the show, bringing a greater variety of your people will enable you to provide a greater mix of expertise and access to a broader range of debates and discussion.
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