News Hijacking is taking a news story and using it for your benefit. It can take different formats, but typically will involve an individual spotting a breaking news story, such as a company announcement or piece of research, and then using it for their own gain by providing reporters with a relevant comment on their opinion.
Comments are used regularly by journalists to give essential colour and background to articles. Being a part of these comments can be extremely valuable for driving brand recognition and demonstrating awareness and expertise within target media.
News Hijacking can build a company’s reputation by allowing them to demonstrate knowledge and understanding of trends within their sector; showcasing these within relevant publications and news stories to appeal to new prospects and target audiences.
Here are our 3 top tips for a successful news hijack:
- Get your comments out as soon as a story breaks
- Keep comments brief and on topic
- Don’t comment on topics you don’t know about
For more information and tips on successful news hijacking, check out our blog here.
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